The Brief

BTEC NATIONAL DIPLOMA : PHOTOGRAPHY AND DIGITAL IMAGING

Unit 4 - Visual Communication in Art and Design

Start Date: Feb 2010
Deadline date: April 2nd 2010
Assessors : Bill Dyson, Peter Roberts, Stephanie Erlich, Kate Luxford, Tim Lawrence, Arlo Tinson .
Assignment Title: Five images a week in the 21st Century

Learning outcomes
On completion of this unit a learner should:
1. Understand how media, materials and techniques are used in others’ work to convey ideas and meaning
2. Be able to develop their own visual language by working with a range of methods, materials and media
3. Be able to compare ways in which visual language is used to communicate ideas and meaning
4. Be able to communicate an intended meaning to a specified audience by using visual language.


Unit abstract

The ability to communicate ideas in original and innovative ways is essential for all art, craft and design practitioners. Potential audiences and clients are becoming increasingly visually literate and there is a constant requirement for fresh, creative ideas to replace known imagery. In every vocational field of the visual world, practitioners need to continuously review and update their knowledge, skills and understanding of new and more effective methods of communicating ideas.
This unit aims to develop the breadth and depth of the learners’ visual communication knowledge, skills and understanding. Learners will be expected to study the many ways in which practitioners use visual imagery effectively to communicate ideas, messages and meaning. They will then apply this research to their own ideas, investigating and exploring the visual communication techniques they have studied. The unit will enable learners to develop their understanding of how to communicate different visual meanings and messages, through the manipulation of formal elements in 2D, 3D or time-based media as a means of creating a range of visual imagery for different purposes. The form that images take and the media and techniques used to communicate visual meaning, will vary according to learners’ specialisms but it is expected that they will gain experience across art and design disciplines. In preparing to progress to professional practice, learners’ must appreciate the need to create informed and stimulating presentations of their intended visual communication ideas to

Introduction

Brief
You are required to produce a blog. Posting at least five new Images a week (over the period highlighted above) each image will be posted alongside considered text - the text will state how and why you made the image accompanied by a link to a relevant website.
The subject of your images may be wide ranging and will be chosen by you using the following list - You may use the same starting point from the list as many times as you like:

Studio
People
Black and White
Colour
Work
Land

You are required to post your images on a Blog site at the end of each week. The blog site will be made solely for this project. To create your Blog visit https://www.blogger.com and follow the instructions

THE PROCESS – EACH WEEK


1. Consider the list
2. Get a camera
3. Identify appropriate subject matter
4. Expose/Capture the frames
5. Post the images on your site
6. Write your text
7. Email your tutor

Throughout this process you will discuss your ideas with your lecturers.
You may decide to build on an idea that you have considered before or to begin work on an entirely new track.
At least one week’s images must be produced using black and white film.